Collection of Personal information
We collect personal information to provide you a safe, efficient, smooth and customized experience and to provide you the information regarding a transaction efficiently and on time. We collect information like name, gender, email id, contact number, date of birth, country, billing address, a credit / debit card number and a credit / debit card expiration date and/ or other payment instrument details and tracking information from cheques or money orders. This information is required to get the users registered, make smooth payments, update them on the status of an order, resolve disputes or problems faced while conducting a transaction, as well as for any other deals, discounts and new arrivals.
Collection of demographics, buying behaviour and feedback
In order to continually improve our product and service offerings, we collect and analyze demographic and profile data about our users’ activity on our Website. Your IP address is also used to help identify you and to gather broad demographic information. We periodically ask you to complete optional online surveys/feedbacks. These surveys/feedback forms may ask you for contact information, buying behaviour, ask you to rate of services on various parameters and ask for demographic information (like zip code, age, or income level). We use this data to customize your experience at our Website, providing you with content that we think you might be interested in and to display content according to your preferences. Sometime we use “cookies” so that we can provide you with more customised information when you return to our website. “Cookies” are used to store user preferences and to track user trends, so as to enhance your interactive experience and generally improve our Services to you.
We may share personal information with our other corporate entities and affiliates to help detect and prevent identity theft, fraud and other potentially illegal acts; correlate related or multiple accounts to prevent abuse of our services; and to facilitate joint or co-branded services that you request where such services are provided by more than one corporate entity. Those entities and affiliates may not market to you as a result of such sharing unless you explicitly opt-in.